So they are getting hit with cost of business. 100k students with 78% being affected, 50k tuition that is actually 25% more than advertised.
(78,000 students)(50,000 tution)(.25) = 975million they made just from extra fees tricking those students. A 38 million fine should be on top of the 975million they pay back for conning people. Why would they stop when they make money off of this?
I agree and hate it all, but as far as why would they stop, they are also under new scrutiny for the future and have guidelines/oversight applied specifically to GCU to monitor and inform current and future enrollees: https://www.ed.gov/news/press-releases/us-department-education-office-federal-student-aid-fines-grand-canyon-university-377-million-deceiving-thousands-students
*I also think they should be paying extra annually for the taxpayer-funded oversight
YOU HAD JUST 10 RULES TO FOLLOW