Revolut (though a fintech company named after a revolution lacking the charge at the end is still moronic in several ways)
airbnb (from awful to meh)
Spotify (same)
Worse:
Pinterest (original fit the platform and what it is/was pretty much perfectly. Current is meh)
eBay (both are bad IMO, but at least the original was bad in a playful and eye-catching way. The new one is just more meh
Burberry (the stag was notable and signalled a history of old-fashioned quality that’s suitably rugged. The new one is meh AND insecure about people knowing which London they’re from)
Rimova (yet another fashion brand apparently afraid of being noticed
DF (from one of the best and most fashion-appropriate logos to an absolute eyesore and kerning nightmare that invites vandalism)
Jaguar (From absolutely iconic and great in every way to even uglier than the new DF one. I hope whomever came up with that got both fired and beaten and I’m a pacifist.)
The rest just go from meh to slightly different meh 🤷
I don’t see it. In this case, I see basically the same since 1977, or being strict, 1998. Unless they go for just " A P P L E " next. It’s, in my view, a big step to abandon a graphic for letters.
Oh, I wasn’t being entirely serious, though there is an element of truth to it. It probably is a measurable cost savings over the scale of the business.
I still think these unremarkable corporate logos are boring AF. Just makes them visually soulless along with just being corporate soulless.
![You know what, fuck you [un-Jags uar icon]](https://lemmy.world/pictrs/image/c1e5def3-4f79-4ee4-b74e-3672dac8df0e.png){kind=link}
Some good discussion about this trend on HN:
https://news.ycombinator.com/item?id=32040506
Those old fashion logos are actually sick. Concerning that an industry that sells style would make these their logos.
Except eBay, that was always trash.
Their business is literally selling people’s trash so it’s amusingly appropriate lmao
Better:
Worse:
The rest just go from meh to slightly different meh 🤷
I liked the old aibnb one.
Microsoft went from “boring with a bit of attitude” to just plain boring
Microsoft went from 90s corporate to 10s corporate
Spotify and EBay made the right choices here, the new logos are way better.
What’s the reasoning behind? Or just a trend?
I think it’s just a long-running trend across many different companies towards simplification. Here’s the Apple logo for example:
I don’t see it. In this case, I see basically the same since 1977, or being strict, 1998. Unless they go for just " A P P L E " next. It’s, in my view, a big step to abandon a graphic for letters.
All these minimalist labels save .0005¢ every time they’re printed, probably even more on promo booths, banners, and the like.
Aaaah then indeed that makes sense (and this is not ironic).
Oh, I wasn’t being entirely serious, though there is an element of truth to it. It probably is a measurable cost savings over the scale of the business.
I still think these unremarkable corporate logos are boring AF. Just makes them visually soulless along with just being corporate soulless.