I work for a label and need to press that no artist would get actually big without their label. Nit because the artist isn’t good, but because if you can’t get deals with radio stations, deals with streaming services to get on curated playlists, interviews with Graham Norton/other shows, nomination/performances at award shows, promotions on tick tok, commercial/movie soundtrack deals, world tours, tradional advertising. Etc etc. Then you’re never going to be making good money in the industry.
And music is infamously not very lucrative in terms of entertainment. Film, TV and video games companies are actually ordered of magnitude more profitable.
It’s clear that labels are acting as gatekeepers, but are they productive gatekeepers? Or just skimming off of the top — that is, rent seeking, profiting even when they provide little value themselves. It seems like there’s a lot of the latter going on.
I work for a label and need to press that no artist would get actually big without their label. Nit because the artist isn’t good, but because if you can’t get deals with radio stations, deals with streaming services to get on curated playlists, interviews with Graham Norton/other shows, nomination/performances at award shows, promotions on tick tok, commercial/movie soundtrack deals, world tours, tradional advertising. Etc etc. Then you’re never going to be making good money in the industry.
And music is infamously not very lucrative in terms of entertainment. Film, TV and video games companies are actually ordered of magnitude more profitable.
It’s clear that labels are acting as gatekeepers, but are they productive gatekeepers? Or just skimming off of the top — that is, rent seeking, profiting even when they provide little value themselves. It seems like there’s a lot of the latter going on.
deleted by creator