A lot of it is familiarity. I begged my parents to cancel Netflix, especially since they complain about the programming (or lack thereof); I pointed out that they could try another streaming service for a month, and then if they really hated it, then they could just go back to Netflix. But they wouldn’t even entertain the possibility. They’re afraid of change.
Their competition sucks big ass, too. I guess branding matters in this case. For example, once you watched the classic HBO TV series (The Sopranos, The Wire…), you don’t need it anymore. The others have even less going on.
A lot of it is familiarity. I begged my parents to cancel Netflix, especially since they complain about the programming (or lack thereof); I pointed out that they could try another streaming service for a month, and then if they really hated it, then they could just go back to Netflix. But they wouldn’t even entertain the possibility. They’re afraid of change.
And Netflix is making bank on that.
Their competition sucks big ass, too. I guess branding matters in this case. For example, once you watched the classic HBO TV series (The Sopranos, The Wire…), you don’t need it anymore. The others have even less going on.