Experts in social media and advertising say an advertiser exodus has left X reliant on smaller, less reputable ad buyers.
  • X users are complaining about an influx of low-quality ads promoting crypto scams and AI “undressing” apps.
  • The decline in reputable advertisers on X has made the platform more reliant on less reputable ad buyers.
  • The exodus of advertisers, partially due to Elon Musk’s controversial behavior, has left X with a growing revenue gap.

Archive link: https://archive.ph/sbOxS

  • TWeaK@lemm.eeEnglish
    01·
    10 months ago
    • The exodus of advertisers, partially due to Elon Musk’s controversial behavior, has left X with a growing revenue gap.

    The main reason Twitter has a revenue gap is that Musk saddled it with $13bn of debt with his leveraged buyout. The business isn’t failing because of Musk’s management since then, it’s failing because that was the purpose derived from the purchase.