Enshittification became popular in 2023 after it was used in a blog post by author of The Internet Con, Cory Doctorow, who used it to describe how digital platforms can become worse and worse:
“Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die. I call this enshittification.”
“Enshittification,” Cory Doctorow’s coinage describing the process by which internet media platforms become increasingly unusable and un-quittable, has been named 2023’s “Digital Word of the Year.” Here, we break down what the term means and Doctorow’s solution to the internet’s relentless enshittification.
While 99% of the news media at this point is clickbait, this one at least adds new information: “Enshittification… has been named 2023’s Digital Word of the Year.” The original article did not say that:-).
Also, yes there are ads, but also it’s not blocked by a paywall so… checks and balances. Whereas X is basically just fully trash at this point, now that Musk has cancelled Twitter:-P.