and added specific McCafe coffee corners to sell better coffee. As if that was something we went to McD’s for…
Australian here. In the last 40 years or so we have morphed (somehow) into notorious coffee snobs. Possibly due to a large number of Italian migrants in the 1950’s - 1970’s who wanted a decent espresso , who knows? But I digress.
McCafe coffee isn’t the best coffee around, but it’s a consistent quality that means you can go to nearly any McDonald’s in Australia and get the same without playing the dreaded guessing game of “will this coffee be undrinkable dishwater?” that you do when visiting random cafes.
Coupled with their efficiency in drive-thru operations it means you can grab a coffee with a known quality in a fairly well known timeframe, something that is sorely lacking in your average cafe.
Fair enough, you might not always have a decent, consistent chain nearby. Especially if you’re not in a larger city.
Here in the Netherlands we’re certainly spoilt for choice in that regard. You can get decent coffee just about everywhere. So it doesn’t really add much in that regard.
Australia doesn’t really have cafe chains. We just have a bazillion small cafes. Most sell coffee that is good or better, so I’m not sure what the person above it talking about, but most cafes can’t handle the volume of customers that a McDonald’s can, and virtually no cafe has a drive through. So McCafé was a success.
I generally agree with your post except for -
Australian here. In the last 40 years or so we have morphed (somehow) into notorious coffee snobs. Possibly due to a large number of Italian migrants in the 1950’s - 1970’s who wanted a decent espresso , who knows? But I digress.
McCafe coffee isn’t the best coffee around, but it’s a consistent quality that means you can go to nearly any McDonald’s in Australia and get the same without playing the dreaded guessing game of “will this coffee be undrinkable dishwater?” that you do when visiting random cafes.
Coupled with their efficiency in drive-thru operations it means you can grab a coffee with a known quality in a fairly well known timeframe, something that is sorely lacking in your average cafe.
Fair enough, you might not always have a decent, consistent chain nearby. Especially if you’re not in a larger city.
Here in the Netherlands we’re certainly spoilt for choice in that regard. You can get decent coffee just about everywhere. So it doesn’t really add much in that regard.
Australia doesn’t really have cafe chains. We just have a bazillion small cafes. Most sell coffee that is good or better, so I’m not sure what the person above it talking about, but most cafes can’t handle the volume of customers that a McDonald’s can, and virtually no cafe has a drive through. So McCafé was a success.