I am thinking of the mindset of wanting to hook up with as many people as possible not taking into consideration other people ‘s feelings or who might get hurt in by the process, which objectifies other individuals. That is an individualistic thought process, right?
Edit: I meant commodification in the sense of online dating apps, escort services, only fans, porn, prostitution and patriarchy. This trickles to the culture due to base and superstructure, and it is adopted by individualism.
Your question uses big words ambiguously. But it sounds like you’re asking, “If I manipulate people to hook up with as many of them as possible, am I being selfish?” … And we know the answer to that. Q.E.D.