May I also recommend adding deep breathing? A 30 second ad gives you time for two or three deep inhale-hold-exhales.

Man though the Black Mirror nightmare scenario of devices being able to tell when you close your eyes or look away and the ad stops until you’re looking. Let’s hope we don’t get there in real life any time soon.

I hit the back button as often as anything, when I’m blasted with an unskippble ad.