The next attention-grabbing post you see in your Reddit feed might just be a paid 'free-form ad'.

Calling them “free-form ads,” Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people.

The ads, meant to mimic the site’s megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text.

According to numbers from Reddit, free-form ads got 28% more clicks than all other types of ads on the site and saw a jump in community engagement.

The next time you see an interesting post in your Reddit feed, take a closer look - because it might just be a paid advertisement.

  • DaddleDew@lemmy.worldEnglish
    192·
    8 months ago

    And that the “increased community engagement” isn’t mainly comments of people complaining about being tricked into clicking on an ad.

            • Gestrid@lemmy.caEnglish
              8·
              8 months ago

              They’re in the middle of trying to get their users to create accounts with E-Trade, their Directed Share Program (DSP) administrator. They’ll start selling shares to their users as part of their DSP late next week. After that is the IPO.

      • BeatTakeshi@lemmy.worldEnglish
        2·
        8 months ago

        I am sure that in the first iteration they did not remove the “Report” function, but those suckers learn fast