The next attention-grabbing post you see in your Reddit feed might just be a paid 'free-form ad'.

Calling them “free-form ads,” Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people.

The ads, meant to mimic the site’s megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text.

According to numbers from Reddit, free-form ads got 28% more clicks than all other types of ads on the site and saw a jump in community engagement.

The next time you see an interesting post in your Reddit feed, take a closer look - because it might just be a paid advertisement.

  • Zedstrian@lemmy.dbzer0.comEnglish
    13·
    8 months ago

    Entirely agreed, though I wish there were more of a joint effort between Lemmy and Kbin communities to find novel ways of getting more redditors to switch over to the Fediverse. Wishful thinking perhaps, though it’d be nice to have more active communities around here.

    • madcaesar@lemmy.worldEnglish
      4·
      8 months ago

      The biggest problem with lemmy is that we don’t have a good way to search for info.

      Usually I do shit like “reddit monitor recommandation”, and I’ll get some thread where I can read opinions.

      We can’t do they with lemmy 😐