I mean it could be, but then, why doesn’t SW just raise prices now to meet Hawaiian?

Hawaiian is very expensive and has not so many flights. I’m doing big island to Oahu at least 3-6 times a year and I almost never take Hawaiian because its always more expensive. Local kine always seem to go SW for like, sports games, visit family etc.

I think Hawaiian is just for tourists. They buy Hawaiian cus they dont know better and Hawaiian is better at marketing the off island flights.