The important takeaway here is that it took a long time before it was actually good. They had to try a bunch of different sorting algorithms before they found one that really worked and let you see your small subs just as much as your big ones.
It might take a while here too unfortunately.
Which raises the question: if the point is to raise the number of active users for July, what do they plan on doing for August? Like, a slow descent from June to July to August wouldn’t look great to a potential investor, but surely a steady increase to July followed by a sheer cliffface down to August would look even worse right??