Wendy’s can’t open shops in The Netherlands, Belgium, and Luxembourg because there is a guy with a snackbar with a similar name in Goes that has the right to the name since 1995 in the Benelux.
The best part is that if they asked the guy nicely he’d be all too happy to struck a deal for an early retirement, but in typical American fashion they immediately showed up with lawyers and sued.
He made provisions since to ensure the US Wendy’s will never get that name, including opening more locations so that they’re now a “fast food chain” as well.
Wendy’s can’t open shops in The Netherlands, Belgium, and Luxembourg because there is a guy with a snackbar with a similar name in Goes that has the right to the name since 1995 in the Benelux.
The best part is that if they asked the guy nicely he’d be all too happy to struck a deal for an early retirement, but in typical American fashion they immediately showed up with lawyers and sued.
He made provisions since to ensure the US Wendy’s will never get that name, including opening more locations so that they’re now a “fast food chain” as well.