Summary
The “Rogansphere,” a sprawling ecosystem of podcasts and online shows led by figures like Joe Rogan, has become a powerful cultural force for younger audiences, functioning as a “Fox News for the young.”
With its mix of anti-establishment rhetoric, distrust of Democrats, and casual conversations blending left-leaning and conservative ideas, it normalizes figures like Donald Trump for a disillusioned, lonely audience—particularly young men.
Democrats risk underestimating its influence, as this ecosystem fosters deep listener loyalty and has contributed to a significant shift in young male voters toward Trump.
Unlike fox News though Rogan isn’t outright hostile to liberals. If you go on fox News as a liberal you’ll maybe be able to get half your point across before the host calls you an un-american communist. On rogan you could probably get through a 10 minute Marxist diatribe, as long as you dont use any scary or long words like proletariat, and he’d probably be to dumb to see what your doing and nod and agreee.
For better or worse the democrats seem to have abandoned the identity politics that angered this group so much so it wouldn’t be too hard to bring this crowd over if the messaging is right.
The podcast host famous for letting guests say what they want with no criticism isn’t even on the same planet as Fox News. People are way to eager to brand everything right of Marx as far right.
This, I honestly believe that if Kamela had just done the Rogan interview she’d at least have won the popular vote
I think she would have won period. Not going on those podcasts was the stupidest thing her advisors could have done.
Dude literally said he’d endorse whoever went on.
God could you imagine it? Joe Rogan endoring a black woman for President? The Internet would lose their god damn minds
I would have run out of popcorn
Possibly, but he’s not listening to shit and in the end says the same thing he was already stupidly convinced of in his roided out brain. Nothing redeeming in this chud.
“Yeah, but this shit you eat doesn’t have any little rocks in it, so it goes down smoother”
Just don’t eat shit, cowards.
Yeah, not saying you should listen to him. But a lot of people do and telling that audience he’s an idiot and shouldn’t be listened to wont work as well as playing along and trying to use his platform to promote something besides conspiracies and light fascism.
Personally, i don’t like joe rogan. He does a horrible job at making sure he isn’t spreading misinformation and he is indeed contributing to influencing people in a bad way
That being said, i think acually challanging and approaching these mindset is valuable to show that the left is present in politics, not just the one we agree with all the time. If we dont open up discource on platforms that the right accually watches, more left wing discource, ideas and topics gets lost in the echo chamber of “we don’t want to talk to anyone on the right”. We cannot think people on the right and people alienated by the democrats will suddenly start consuming leftist idea if we wont bring that to their turf. I think a lot of people supporting the right are accually in agreement with the left such as economic reform etc , just that the right have much better platforms and charismatic people that accually adress their concerns.
Im not saying we should consider rasist, misogynistic and hatefull speech to be okay at all, and we are not part of the problem if we are present on platforms trying to challenge them. But we need to show that we are here for everyone, not just ourselves. The people we disagree with don’t vanish because we dont want to talk with them, because they will find other people who want to talk, and they might be encouraging their already damaging viewpoints.
I came across this video a few days ago and i was intrigued, i reccomend watching, it gave me an idea on why we are stuggeling to reach more people:
I thought he was smart enough to not endorse a political candidate like proper independent media, but he’s succumbed to the same polarization and thus a part of the same widespread problem. Good vid though, I find it’s very much like one of the commenters point out a battle of lobbyism vs. populism rather than the standard left vs. right, people are desperate for change of any kind and Harris stating that nothing would change was just about the worst thing she could’ve possibly said during the campaign.
Harris stating that nothing would change
Are you referring to that one “The View” interview where she flubbed the question about what she would have done differently than Biden before returning to it later in the same interview to add in a bit about reaching across the aisle, or is she on record elsewhere saying that nothing would change during her presidency?
Because when I search for it all I see is tens of right-biased news outlets talking about that “The View” interview.
A thoughtful and lucid answet.
you will be destroyedThis… comment… its not a meme or a trope. I feel… l dont know what to feel or what to say. Can you please convert this to an image with text or at least make your comment seem like you are 100% certain about who needs to die??
If you don’t use /s people just think you’re stupid fyi.
I refuse to believe people are that dumb
Is this dumb denialism?
I find this frustrating. Yes, many of those podcasters are conservative and have participated in spreading misinformation, but there is a huge difference between a private cable news company that is designed to manipulate the electorate, and a bunch of loosely connected yahoos on YouTube who share similar opinions.
Trump gained ground with nearly every demographic out there. They weren’t all watching Kill Tony. Working class people, comedians who rely on unrestricted speech, and a whole lot of other demographics have legitimate grievances that the Democrats have either ignored or shamed them for. They either need to lean how to address these people’s needs, or they will continue to suffer the consequences.
And when you aren’t trying to form a political opinion about it, Kill Tony is actually a pretty funny show. That is why it is the number one comedy podcast, not because of Tony’s political opinions.
loosely connected yahoos
This particular yahoo has a $100 million deal with Spotify.
He may not have the multi-billion dollar revenue of Fox News Media. But he does only have a fraction of their staff and operating expenses. That is certainly no pittance.
The rest of the yahoos are emulating him. Together they have a huge impact.
I agree with everything you said, except Kill Tony being funny. I have not heard anything from him that made me laugh.
I am genuinely still waiting.
Kill Tony is the name of a show that has featured hundreds of comedians—that is what I was endorsing as funny, and that is what most viewers come to see. Tony Hinchcliffe is a person, and he serves primarily as a judge on the show, not a featured entertainer.
This exact misunderstanding—that enjoying the product is an endorsement of the political opinions of the creator—is a good example of what I’m talking about. If Democrats want that audience to watch a Democratic comedian’s show, then all they have to do is make a better comedy podcast than he did.
I saw him on tour earlier this year (or maybe last year, I can’t keep up with time anymore). Had never heard of him but we had free tickets. There were 3 or 4 openers, all people part of the Kill Tony family or whatever. His openers were hilarious, he was…very not funny.
We are being downvoted for this but it’s funny to me that they are calling him Fox News for young people. The show really isn’t all that political. Instead of whining about Rogan, democrats need someone who occupies a similar space as Rogan that young people want to watch.
When I was younger we had Jon Stewart and Stephen Colbert. Times have changed and right leaning comedians are edging out left leaning comedy, for whatever reason. Maybe the left is too PC? I don’t know.
The problem is that Rogan is the beginning of algorithmic rabbit holes that relatively quickly draw people into further right-wing political commentary, pundits like Ben Shapiro or Matt Walsh or Tim Pool start popping up more and more on recommended pages, for whatever criteria the almighty algorithm had decided Joe Rogan and right-wing pundits have in common.
He might not seem very political, but he has politically engaged figures on his show quite often.
Even on my own YouTube, I actively curate the recommendations and channels that get suggested to me and tend to cut out the extreme right wing and I still get suggestions for anti-woke conservative videos.
Rogan is an inflection point that leads many people to right wingers.
People often think propaganda is done by hiding something or lying. More often they don’t need to do either of those things. Once you have a pulpit it’s more about who you choose to elevate and amplify.
Even on my own YouTube, I actively curate the recommendations and channels that get suggested to me and tend to cut out the extreme right wing and I still get suggestions for anti-woke conservative videos.
For reasons I cannot explain sufficiently, YouTube seem to be in full we-have-no-ideas panic mode and spitting out lots of right wing crap regardless of what your algorithms used to be.
I keep getting youtube videos from folks with a thousand subscribers max, I think youtube just kinda imploded somewhat.
The best thing one can do on YouTube (alas, I’m a Premium subscriber I must admit), is TURNING OFF VIEWING HISTORY.
I cannot emphasise this enough, please show your parents, your children or cousins how to turn it off. It makes your viewing experience so much better.
democrats need someone who occupies a similar space as Rogan that young people want to watch.
I’ve said it before and I’ll probably say it another hundred times but that.cannot.happen. It’s not possible. It’s like saying “democrats should fight an armed conflict with water balloons and paste” - it is not a possible thing to do.
There are some really interesting reasons why that is, but the TL;DR of it is right-wing conservative bullshit does not translate. So what we’d get is a left-wing liberal papier-mâché version that wore thin quickly.
All I’m saying is don’t bother going down this road. It’ll eat up lots of time and have no results that will help. The answer to Fox News Limbaugh Rogan Chudville Station is not the opposite sameness. It’s entirely different media.
Well, good luck finding something that appeals to young men then.
I mean, that’s easy. It just doesn’t have any politics in it.
Edit: overt politics
Halo was pretty overtly liberal and did well at delivering its message. Something more writers should consider.
I’m sure I trust someone with the username “ThirdWorldOrder” telling me Joe Rogan isn’t al that political. It’s just a joke, bro!
I’ve had this username since StarCraft 1… so a long time ago. What does ThirdWorldOrder mean to you? lol
I know an actual person who ate equine ivermectin because of the misinformation spread on Joe Rogan’s show.
The individual who did this was going on about worm larvae living in the masks made in China, and that’s what is making people sick and not covid. That’s why masking is bad and ivermectin good.
Apparently this is the quality of the information he promotes. He doesn’t even take responsibility for it. He hides behind free speech and being a “comedian.” Neither of those things absolve a person from being responsible with their platforms. Especially when it contributes to making a worldwide public health crisis worse.
Also, for the record I semi-recently found out he was a comedian. I always thought he was some Alex Jones type pushing fucked up conspiracy theories. And I honestly still believe that. He’s not funny and he pushes harmful conspiracy theories.
He’s no better than Alex Jones.
Like these young Trump voters. TikTok is where they get their news and Rogan is who they listen to: https://www.cnn.com/2024/11/18/politics/video/ufc-trump-fans-digvid
Democrats: let’s ban TikTok but do nothing about the rest of the social medias
I like Galloway’s analysis here: https://www.profgalloway.com/the-podcast-election/
I am going on AC360/MSNBC/Smerconish to discuss the male vote — this election gave us the opposite of the expected referendum on bodily autonomy; it was the Testosterone Election. The only thing I’m (fairly) certain of is what medium played a pivotal role, for the first time, in young people’s decision to violently pivot to Trump: podcasts.
Almost half of adult Americans, 136 million people, listen to at least one podcast a month. The global audience is now 505 million, a quarter of the internet’s reach.
Rogan has 16 million Spotify subscribers and can reach many more people across a variety of other platforms: In just three days after the live podcast, his three-hour-long conversation with Trump was viewed 40 million times on YouTube.
By comparison, when Trump appeared on Fox News’ Gutfeld!, which averages about 3 million viewers, he reached 5 million people, and the full episode has been viewed 2.3 million times on YouTube.
Among Fox’s 3.5 million regular viewers, 70% are 50 and over and 45% are women. The No. 2 cable network, MSNBC, reaches 1.5 million viewers most days; its median viewer is a 70-year-old woman. So: a big audience of young men vs. a small audience of older women. People listen to pods to learn; they watch cable TV to sanctify what they already believe. The former is (much) more appealing to candidates and advertisers.
Rogan’s demographic is 80% male, 93% under 54, and 56% under 34. Men under 34 are the Great White Rhinos of advertising, the most valuable beast in the consumer jungle, and they’re increasingly difficult to find.
He also mentioned in a CNN interview: “Look at the top 10 podcasts. 8 of them lean right, and Trump went on 6 of them.”
Also worth mentioning that Harris declined to be on Rogan
Other way around
Harris will not appear on Joe Rogan podcast, her campaign says - https://www.reuters.com/world/us/harris-will-not-appear-joe-rogan-podcast-her-campaign-says-2024-10-25/
Rogan says he rejected Harris campaign interview conditions https://www.politico.com/live-updates/2024/10/29/2024-elections-live-coverage-updates-analysis/joe-rogan-kamala-harris-interview-conditions-00186008
Okay… that doesn’t mean I’m wrong lol. The point is she had an opportunity to come on to the show. Her schedule was busy and they couldn’t make it work. I don’t see why he should have to fly to her and only do an hour instead of the usual three. It’s not like Rogan flew out to Trump.
Well, if her people asked for her to be on his show but they had to fly him out and it had to be an hour, and he said no, that she had to go there, like trump, then they declined. That isn’t, in any way the same as her declining to be on his show. Or are you saying you think rogan is lying? If that’s the case I have no argument but I’d question your reasons.
Don’t a lot of people who listen to podcasts do so while driving? If so, this is eerily similar to how conservative AM radio brainwashed people who drove a lot, especially in remote areas where FM radio with music wasn’t available.
Maybe that’s why the reds kept wanting companies to force a return to the office.
And commercial real estate.
And the people bankrolling these podcasts, or at least sponsoring them to push a slant to the right, are fully aware of the similarities. It’s why they do it, they already did the math.
Plugging Behind the Bastards from coolzone media.
Also similar: Spotify puts podcasts and music side-by-side the same way the radio dial used to. Sick of that top 10 hit? Check out what the worst people in the world are thinking today!
It’s really annoying, plus the algorithm seems really locked down. Between cutting the screen space in half for podcasts and audiobooks, and the narrower algorithm, I never see anything new to listen to anymore until I take extra steps to search for it.
Makes me glad I never subscribed to Spotify
I did it when I saw all my money was going to Rogan and none to the musicians I listen to
and casual conversations blending left-leaning and conservative ideas
Oh shit, it’s almost as if there are more dimensions to politics than just the single axis the Democratic Party is willing to acknowledge.
And then they wonder why they lose.
You know what other sorts of figures that sort of conversation could “normalize” for “for a disillusioned, lonely audience—particularly young men?” Left-wing populists!
But the Democrats would rather have Trump.
Oh shit, it’s almost as if there are more dimensions to politics than just the single axis the Democratic Party is willing to acknowledge.
Shit leftie go on and tell us what that single axis is. Make sure to use “libs” a lot.
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I’ve been a comedy fan my entire life, by and large nobody respected comedians outside of whether or not they make you laugh. I don’t understand how or know when the culture changed so much. These podcasters are comedians. Why is everyone comparing them to News broadcasting companies or any other industry that is supposed to have merit and accountability? At most/best, these podcasts are a long form version of Regis and Kelly or Ellen. You people taking these CLOWNS seriously, is the reason stupid kids and dumb men my age think they should be taken seriously. Joe Rogan is talked about on the news like he’s a fucking politician, why is anyone surprised his show effected politics after YEARS of the news talking about him and politics in the same breath?
I’m a 42 year old Democrat and I don’t mind his show at all. You really don’t have to agree with things you disagree with. AMA
Ya’ll are going to downvote which is fine. You can make the choice to live in your own echo chamber. Turned out well this election cycle.
As someone whose only information about the man is secondhand, what does he even talk about?
Everything, weed, psychedelics, hunting, wrestling. He’s had Bernie Sanders on, Elon Musk smoked weed on his show etc.
And endorsed a fascist don’t forget that.
And also Bernie Sanders
Literally every topic you could think of
It’s crazy to me how honesty and truth are downvoted here. It truly is just reddit 2.0. I’m not a loyal Rogan watcher but from what I have watched he seems like a true middle of the road kinda guy. Talks about the benifits of weed and psychodelics and then also talks about hunting and other things. Sure he’s had crazy conspiracy folks on. But he’s always seemed to just let people talk.
Yeah I’ve only seen less than 20 of his videos, usually when it’s a guest he has on that I like (rob zombie, bill burr etc). One episode I watched he was even calling out Trump and saying he didn’t want him on the show.
You are exactly right, he lets people talk and he is great at keeping the interview feel organic and moving.
People downvoting because they prob never even listened to him and are just doing the echo chamber nonsense.
One episode I watched he was even calling out Trump and saying he didn’t want him on the show.
Except he brought him on and endorsed him. He’s not a moderate he’s a mouthpiece for MAGA.
Kamala declined to be on with Rogan. I’m guessing you’ve never watched his show, but he is definitely not a “mouthpiece for MAGA”. If you bring up a few progressive topics and his opinions on them, you’ll see he’s actually much more left leaning than right, even if he himself doesn’t know it.
Again, enjoy the circle jerking of downvoting because you don’t agree with me. Look at my post history. You can see I’m no undercover MAGA. What I have done is actually watch his show and am more than capable of forming an opinion.
Endorsing a fascist makes you a fascist, champ.
Keep crying about imaginary internet points, too.
Oh shut up child. You sound exactly like a MAGA douchebag right now.
Lol, what a baby. And I’m a maga douchebag for pointing out that Joe Rogan is a fascist? You really are a huge baby.
joe rogan, fox news. cult of idiocracy. cult of idiocracy. cult. of. idiocraccccyyyyyy…
Yes because insulting the voter base is the way to win their votes. This is why we keep fucking losing. Instead of adjusting we call the voters lonely and stupid. Sounds like a sure fire way to win on the fence voters.
This article is essentially saying anyone that listens to these shows is the problem.
They killed their chance with Sanders who had a better approval rate than Hillary and could have won that election. Thats when i realized the democratic party is GARBAGE.
Not young people, a specific brand of misinformed idiot of all ages. If you can’t read no good, and you don’t know what “Roberts rules of order” are or you think they have something to do with the McDonald’s drive thru, then Rogan and his type are your fox news - the dumbest person’s dumb news-style product
The same people I know who fall for bullshit on Fox fall for bullshit on Joe Rogan. They’ll complain about “THE MEDIA” and tells you all about their "research "
Well, all the news outlets are pretty biased one way or another, and some are willing to lie to their viewers to make a point cough CNN cough. Which is pretty horrid. When people think “research” means using Google for a few minutes or hours, that is a problem, but “the media” does suck
I was annoyed with Kamala’s lack of appearances on podcasts. Podcasts are quickly replacing legacy media especially with young people, and especially during the last 4 years with a ton of people now working from home. Kamala went on Call Her Daddy, and it was way too short. I think like 45 minutes. She treated it like a CNBC interview imo and didn’t really seem to get the fact that a podcast should be a little less buttoned up. I don’t think she went on any other podcasts.
I listened to Trump on Theo Von, and if I was a young, dumb, uninformed, undecided voter, I could see him resonating with me. Being that I am informed, I could barely stand it, but trump definitely got some voters going on that show. I guarantee it. Bernie did Theo like a week later and I was wondering when Kamala would be on? Then Trump did Rogan, and I still waited for Kamala. I couldn’t force myself to sit through Trump’s Rogan interview because Rogan is a moron, but having said that, he has millions of followers, and neglecting to try to reach that audience was a major misstep. To my knowledge there are no articles saying either wouldn’t have had Kamala on, so I can only think they willfully stayed away from those shows because of the perception of their audience. They should be fighting to get their message to those people, and frankly anyone who will listen.
