I don’t want to give Reddit any traffic so I’m reposting the content here:
Hi all,
I’m u/venkman01 from the Reddit product team, and I’m here to give everyone an early look at the future of how redditors award (and reward) each other.
TL;DR: We are reworking how great content and contributions are rewarded on Reddit. As part of this, we made a decision to sunset coins (including Community coins for moderators) and awards (including Medals, Premium Awards, and Community Awards), which also impacts some existing Reddit Premium perks. Starting today, you will no longer be able to purchase new coins, but all awards and existing coins will continue to be available until September 12, 2023.
Many eons ago, Reddit introduced something called Reddit Gold. Gold then evolved, and we introduced new awards including Reddit Silver, Platinum, Ternium, and Argentium. And the evolution continued from there. While we saw many of the awards used as a fun way to recognize contributions from your fellow redditors, looking back at those eons, we also saw consistent feedback on awards as a whole. First, many don’t appreciate the clutter from awards (50+ awards right now, but who’s counting?) and all the steps that go into actually awarding content. Second, redditors want awarded content to be more valuable to the recipient.
It’s become clear that awards and coins as they exist today need to be re-thought, and the existing system sunsetted. Rewarding content and contribution (as well as something golden) will still be a core part of Reddit. We’ll share more in the coming months as to what this new future looks like.
On a personal note: in my several years at Reddit, I’ve been focused on how to help redditors be able to express themselves in fun ways and feel joy when their content is celebrated. I led the product launch on awards – if you happen to recognize the username – so this is a particularly tough moment for me as we wind these products down. At the same time, I’m excited for us to evolve our thinking on rewarding contributions to make it more valuable to the community.
Why are we making these changes?
We mentioned early this year that we want to both make Reddit simpler and a place where the community empowers the community more directly.
With simplification in mind, we’re moving away from the 50+ awards available today. Though the breadth of awards have had mixed reception, we’ve also seen them - be it a local subreddit meme or the “Press F” award - be embraced. And we know that many redditors want to be able to recognize high quality content.
Which is why rewarding good content will still be part of Reddit. Though we’d love to reveal more to you all now, we’re in the process of early testing and feedback, so aren’t ready to share official details just yet. Stay tuned for future posts on this!
What’s changing exactly?
Awards - Awards (including Medals, Premium Awards, and Community Awards) will no longer be available after September 12.
Reddit Coins - Coins will be deprecated, since Awards will be going away. Starting today, you’ll no longer be able to purchase coins, but you can use your remaining coins to gift awards by September 12.
Reddit Premium - Reddit Premium is not going away. However, after September 12, we will discontinue the monthly coin drip and Premium Awards. Other current Premium perks will still exist, including the ad-free experience.
Note: As indicated in our User Agreement past purchases are non-refundable. If you’re a Premium user and would like to cancel your subscription before these changes go into effect, you can find instructions here.
What comes next?
In the coming months, we’ll be sharing more about a new direction for awarding that allows redditors to empower one another and create more meaningful ways to reward high-quality contributions on Reddit.
I’ll be around for a while to answer any questions you may have and hear any feedback!
– if you happen to recognize the username –.
Lol no one knows or cares who you are
Sunsetting? Winding down? What are they? Dolores Ambridge? It sounds like they are sugarcoating a syrup.
thanks for posting here. I have no idea who the venkman01 is but the way they worded that post is borderline cringe
Yeah, “sunsetting” is such trash corporate speak.
Also he is using it wrong because “sunsetting” means a slow winding down. You know, because the sun doesn’t instantly turn off.
But they basically literally just suddenly turned off gold today, without any pre warning.
They have basically sent a message to everyone telling them they’ve already done it.
Corpo scum are allergic to saying exactly what they mean, so they insist on hiding their intent behind flowery words that sound “good” to them. I guess they think that if they use weasel words, it’ll soften the blow when they decide to strip out features and further destroy their platforms.
It’s not an allergy, it’s hiding punches. It’s concealing the fact that they’re fucking you in the ass by telling you it’s just a penis-based prostate exam, and that you’re the one being weird. It’s gaslighting.
It’s one of the things I hate most in our capitalist dystopia.
Official reddit posts are always cringey. They unironically call people “Snoos”.
Gesundheit?
Anyways, who has time and energy to read such a dumb, way too long post?
Of course it’s cringe. Wankman can’t even spell his own username correctly.
wish me luck :) I’ll keep you updated.
Sometimes people would buy me coins if I posted something they liked. It took me forever to find some sort of use for the coins, since I never did any of the shit that people might spend coins on. 15 years on the site and I never had an avatar or anything like that. THEN I finally figured it out. The only acceptable use for reddit coins. Buying cute teddy bear awards for people that hate you. It was fun, and it pissed them off. When they’re trying to have a vicious argument about “marvel movies” or something, and getting all worked up sending them a cute teddy bear icon that attaches to their name, whether they want it or not, is exactly the right thing to do with your stupid gold coins.
Pour one out for the OG.
I like how you didn’t even bother to crop out the dot 😂
The less you try, the more authentic it is
Take my Lemmy Lemon 🍋
We need Lime so we can do Lemmyn Lime
We should make our own
Edit: I propose a Lemmy Green Bean Award
With hookers and blackjack.
Or beans and old ass memes.
First, many don’t appreciate the clutter from awards
“Hide Awards” in settings?
It’s almost like they’re allergic to working on their app.
Hate to beat the dead horse but Apollo had that
Keep bringing it up. It’s clear that Spez was annoyed and offended by Apollo and we shouldn’t let him drop the topic.
Apollo automatically refunded everyone for the money they had spent for a full year. Reddit isn’t doing anything at all. It says a lot.
So did sync. You could hide awards completely, display them all, or have it just show that the post had been awarded, but no detail on what the award was.
They could have fixed the clutter and still accumulated money. They’re really bad at business
They could have fed ads through the API instead of shutting down clients. They aren’t very smart over there.
Not surprising considering what it is. I’ve seen people claim that the API is quite bad, to say it nicely. Can’t imagine the app’s code to be much better :)
They literally bought out one of the best apps, brought it in house, and actively made it the worst app. It’s almost amazing how consistent reddit’s management failures have been.
I just said this yesterday or two days ago when they announced they were going to start paying people for content, but it truly is amazing how Reddit can find another significant thing that will hurt them as a business and move forward with it.
It seems like they’d run out of things that could significantly hurt their business, they just keep finding something else.
Soon they’re going to be down to basic features, And they’ll be like hey look so hyperlinks don’t work anymore. And then that’ll be the end of the press release.
Their “business decisions” are insane right now.
It’s very difficult to see this procession of self-mutilation technologically in another light other than deliberate corporate suicide. Like is someone going to benefit if Reddit goes bankrupt? Is that what’s happening?
Didn’t they come out and say early on when they firsr introduced rewards that they’d made enough money to cover their server costs for many decades? Whatever happened with all that?
They probably blew all of the money on Spez’s pay and NFTs.
Reddit’s incompetence is so mind-blowing it’s unreal. Even a crackhead can manage Reddit better than spez
You mean Musk? Because it seems that whatever insanity that Musk does, Spez wants to copy verbatim
Nobody said musk was competent 🤷♂️
Sure but the crackhead part.
coke or meth?
Yes.
Penn and Teller, Laurel and Hardy, Abbott and Costello, Musk and Spez
Hey, Penn&Teller are really good at what they do, and have been doing it for longer than either Twitter or Reddit existed.
All that needs to happen now is for meta to launch a reddit clone that steals away all of reddit’s users
Maybe Elron can buy reddit and finish destroying it
Wouldn’t surprise me if he did buy reddit
Considering how successful Threads has been, they’d be stupid not to try. So they probably won’t.
Threads is horrible. Aside from being “not twitter,” it’s a waste of time.
It’s truly shocking. Like all the Twitter stuff that musk is doing, seems in some way connected to his ego and they seem like genuine mistakes that he’s making because he’s completely out of touch and an a******.
But with Reddit, it’s like I can’t follow the logic of these decisions at all, I can’t tie back these obvious blunders to any sort of logical troubleshooting decision making process for their company.
Perplexing
The logic is to destabilise public forums ahead of upcoming elections, so the wealthy can consolidate more power.
Reddit is overall quite left leaning, with a lot of its communities being some of the biggest hubs for lefties on the internet (antiwork comes to mind, all the LGBT subs, majority of the big politics subs also heavily lean left).
I don’t think it’s that crazy a “conspiracy theory” to say that this could be intentional sabotage. IMO it’s what’s happening with Twitter also, I think the alt right is paying big to take down left leaning social media so they can control the flow on information. I know Musk and Spez are profoundly stupid but I don’t think they’re stupid enough to genuinely believe in their recent business decisions. I think these decisions make a lot more sense when viewed through that lens.
They got officially fact checked a few times and that put the fear of god in them, since their whole schtick relies on ignorance.
Yeah, actually. This has completely derailed what has historically been a powerful platform for progressive and leftist movements going into a US election cycle. Same with Twitter. Meanwhile, the MAGA propaganda machine at Meta chugs along unfettered.
I can’t see any other motivation. There is certainly no economic incentive to run either business as they have been, but running the companies into the ground as a means to control or destroy opposition communication platforms definitely makes sense.
It’s all going to plan. A wealthy investor has paid a lot of money to shut down popular platforms like Reddit and Twitter. Knowledge is power and they can afford to, and have the incentive to keep us in the dark. Can’t have us poors rising up against inequality if we have no soapbox to stand on.
This has been my thought for a while, since before Musk even finalized the purchase of Twitter. They mentioned wealthy foreign investors backing him near the end of the deliberations, and it immediately clued me in. The working class, or the populous at large, have been using social media to unite and protest for years. Look at Iran and the anti-hijab movement. Look at BLM and how it exploded a few years ago. The ruling class are dumbing down education across the board, and limiting what we can even read from libraries. Disrupting our ability to communicate, share and coordinate is just another step. Why is Musk shooting himself in the foot? What business decision makes sense to gut every aspect of Twitter and then prevent outside viewers from seeing tweets? He’s killing it. And Reddit’s doing the same.
What was Twitter? An extremely popular and multicultural, border breaking venue for communication? What was Reddit but a (by and large) progressive and intellectual community sharing ideas that mattered? (On top of feel good stories or something to get your rocks off to.) Then look at Threads, where they explicitly stated they’re going to avoid politics and news? Not letting those topics be part of the discourse. It’s obvious.
Places like this are shrinking and are absolutely under attack.
But seriously, why aren’t we talking about this more? We’ve seen some fairly significant mass movements gain real traction on Twitter and Reddit in the past few years and, simultaneously and nearly instantly they are both quickly scrambled and made completely useless for that purpose.
Take a look at the Hong Kong protests. Twitter was a huge way to show the world what was going on. But also full of shills and bots sewing discord
Honestly at this point I can’t tell if I’m happy or sad about things like Twitter going away. It was full of horrible discourse and bots and misinformation, but also helped a lot of people. Back in the day it was insanely helpful for directing large areas affected by disasters.
I just don’t see the good uses of these platforms ever coming back from all these primadonna CEOs
I’m willing to bet it is somehow connected to BlackRock.
I’m leaning into the theory it’s someone in power in Saudi Arabia. A member of their royal family is heavily invested in Twitter, owns shares and fronted Elon a big chunk of money for Twitter and they would surely like to crack down on social media in pretty much every middle eastern country, what with those pesky women protesting by not wearing their hijabs and protests and riots happening over there in the past decade. The first thing they do when there is trouble is shut down twitter, shutting it down permanently makes things easier for them.
I’ve played with this idea in my head on several occasions. It does seem rather insane how all social media sites are self destructing and making business decisions that are questionable at best. Given all the uprisings across the globe in recent years, it would not surprise me if there were various investors and governments who would pay good money to destroy those platforms. Also the sudden and complete self destruction of both Reddit and Twitter right as we’re about to head into the 2024 US presidential elections, seems rather suspect as well.
The other idea I’ve been considering is that both Musk and Huffman are raging malignant narcissists who are throwing a massive childish tantrum and burning it all down simply because the users on their sites made fun of them.
Whichever ends up being true Musk and Huffman are raging malignant narcissists regardless.
Any proof you can offer on this, except for your hunch?
I doubt doubt it, but damn it makes sense
It fits with existing patterns depressingly well. The issue is, it’s generally very subtle.
E.g. Murdoch once even admitted on camera what he does. He “suggests” what he thinks should happen to politicians. Those that either agree, or follow his “advice” start getting negative stories about them dropped from his papers etc. Conversely, those that disagree get their positive stories dropped more. Once a few politicians have had their careers ended by it, most of the rest fall into line, it’s only minor favours. Until it’s not; and all the previous favours suddenly risk looking very bad in the press…
No laws broken, no overt threats given, but the more it happens the stronger it becomes. It eventually helped cripple BBC news, in the UK, among many other problems.
Reddits behaviour fits this pattern too well. Something has been offered in the background. Initially, it was for small favours, but it’s now reached a tipping point. I suspect they are hoping that they can fire sale the whole user driven system (everything must go [at once]). People fatigue on the constant news, and there’s nowhere new to flow and reorganize.
Hard to prove that type of stuff. It could just be incompetent leadership but it’s starting to feel like it’s something more given how many back to back missteps they’ve had recently.
Man. What the actual hell is Reddit doing? They’ve been making the most suicidal business decisions this year. Blocking third party apps, they piss off a huge active portion of their user base but sure, you could say they weren’t paying anyway. But now they’re screwing over their PAYING users? I don’t even know what they expect at this point.
It’s good that Reddit did this today because the memes on the fediverse have been extremely good lately. Reddit Remainers checking it out will find a fun, active community
If I was more paranoid, I’d say that the fucking stupid bean meme bs that happened right when the Reddit api shut down was awfully convenient for Reddit.
Bean memes are a tradition in shitposting meme groups, its to be expected
I thought it was hilarious and made the community feel fun and alive, which Reddit hasn’t felt like for a long time.
It’s bean o’clock
(link)B E A N S E E A A N N S S
I upvoted everyone I saw with PRIDE! It was dumb and hilarious. The things that modern internet silliness were founded on.
Yeah, Reddit just doesn’t feel good anymore for me. Lemmy does.
The beans lasted all of like three days. It was hardly a problem
Beans are a solution, never a problem.
I bet they just don’t like seeing all the awards go to fuck u/Spez posts.
I think that’s actually closer to the mark than many realize. Awards are great when they are not directed at the company or it’s rep in a negative manner as they show positive engagement and help the company with sales marketing. When awards and upvote/downvote counters are used to highlight that the users are having a negative experience then it hurts the platform image. Similarly to how YouTube removed the downvote tracker because their marketing team realized it hurt their sales revenue with business partners.
What happened to them being so desperate to make money that they’d charge third party all devs $20 million a year for API access? Surely removing ways to give them money won’t help that situation, right?
I know the API thing was all about control and not the actual money, but they’re just being so blatant about not giving a fuck about the site or the users. What a dreadful company.
As an advertiser, I suspect they’re trying to give us more groups of people to target. Ads are expensive, and generate a lot more money than Reddit gold
As an advertiser
I have a serious question for you, if you have a moment. Do advertisers have any way of knowing what percentage of the views they’re paying for are actual humans, and what are bots?
Because it seems to me that this is an excellent scam on a corporate level: Reddit ditches users and mods in favor of bots interacting with bots, the number of accounts and views don’t dip dramatically, and Reddit, Inc. continues to pull in all that sweet advertising revenue because there’s no way for advertisers to know the difference for sure, or the ratio of bot to humans on the site or in a sub with any kind of precision.
I’d appreciate your thoughts on this, because I’ve been pondering this for a while but do not have any knowledge of advertising metrics, or what would stop a dishonest/bad-faith board like Reddit’s from doing this to some degree just because they can.
Not an advertiser but they generally know % of views (“impressions”) to clicks (called click through rate) and percentage of clicks that turn into sales (called conversion rate).
For that reason, I don’t think they’re trying to get rid of human users completely, just the “troublemakers”.
I think they want to lead the “silent majority” users into a bot advertorial content hellscape where they control all the levers of power and everything is for sale.
Thank you, I think you’re right. Interesting you mentioned click thru rate though, because another commenting advertiser here on Lemmy noticing weird shit with Reddit lately brought that up, saying his click through rate was good but then when he looked into there were many immediate abandons, and someone else explained that’s because people were getting tricked by the ads that look like posts and immediately backing out once clicked.
I’d be happy to find the comment for you but I have no idea how to find shit here yet, lol. I’ll look; if I find it I’ll edit this comment with a link.
EDITED TO ADD I think this is it: https://lemmy.world/comment/644214 (see the other posts by the same guy also if you’re interested, like this one https://lemmy.world/comment/652045 and https://lemmy.world/post/837198)
Zero percent chance this isn’t a cover to launch something more predatory for monetization reasons.
You can always tell when a community is going downhill when they say they’re “empowering users” with their latest changes. They’re never actually empowering anyone but the shareholders to make more money.
Lol. This venkman guy claims credit for creating the awards when it was reddit users who started the semi-ironic (and free) Reddit Gold shit.
And then stole silver, too, replacing gold with it and making gold more expensive.
but taking credit for others’ work is how executives get ahead in the modern corporate hellscape! how else are they supposed to get promoted? working?!
You dare link me to that vile place?!
I really wonder what @ChristianSelig thinks of this
@1chemistdown lol
