Kirk Tanner, the new CEO and president of Wendy’s, shared with analysts his various plans to increase company profits, including investing in digital menu boards that will have the capacity to display dynamic pricing that fluctuates throughout the day by 2025. Here's what customers need to know.
They will, after everyone tells them how much they hate this, they’ll ‘backtrack’ to higher pricing. They’re letting their first idea eat the hate and resistance so they can execute plan B.
Why not just hike the prices and be done with it?
They will, after everyone tells them how much they hate this, they’ll ‘backtrack’ to higher pricing. They’re letting their first idea eat the hate and resistance so they can execute plan B.