Kirk Tanner, the new CEO and president of Wendy’s, shared with analysts his various plans to increase company profits, including investing in digital menu boards that will have the capacity to display dynamic pricing that fluctuates throughout the day by 2025. Here's what customers need to know.
The funny thing is, businesses already do this.
Prices for ‘digital goods’ tend to vary depending on the country the user is paying for them in.
It’s just another shining example of how businesses charge the most people are willing to pay, not the minimum to keep the lights on.