Countdown supermarkets are set to rebrand back to Woolworths in a move that the Australian supermarket giant says comes as part of a 'transformation programme'.
  • Dave@lemmy.nzMEnglish
    0·
    1 year ago

    They would not do it if they didn’t think it could save them more money than it costs.

    • deadbeef79000@lemmy.nzEnglish
      2·
      1 year ago

      Don’t forget their accounting will include some amount of goodwill of their various brands.

      There are data-driven marketers but they are few and far between.