This is the most tone deaf bullshit I can imagine them doing right now. People are struggling to eat due to high food prices, and they decide to spend multi-millions rebranding.
I wish the government agencies had the balls to put an end to these massive prices, especially when the companies are splashing out on things like this, while making record profits and at the same time there are commercials on TV talking about how people can’t afford to eat.
I’m so fed up with this bullshit and having to decide weekly what we do without this week (in addition to what we went without last week) because we can barely afford to feed ourselves.
As others have pointed out it will probably save them money in the long run because they are using the same brand in Australia.
save them money
Which will be used to bolster dividends not relieve consumers.
That’s capitalism.
Rebranding has got to be the biggest waste of money.
They would not do it if they didn’t think it could save them more money than it costs.
Don’t forget their accounting will include some amount of goodwill of their various brands.
There are data-driven marketers but they are few and far between.
How about they take a permanent percentage off of all their staple groceries for the next X months so people can get by, rather than buying some new signs? 🤷♂️
I had no idea where the name came from, so went looking:
What a weird way to name a business…
TLDR; Chatterton’s, no, Christmas, no, Wallworths Bazaar Ltd, almost but no…Woolworths! Yes.
Definetly Woolies, not woolies!
Well, I’ll be pleased to see my friends stop calling it cuntdown
Wankworths?
Don’t give them ideas!
I perfer saying woolies so this is good news to me.
I’ve always called it Woolies. The logo is a "W’ FFS
