Countdown supermarkets are set to rebrand back to Woolworths in a move that the Australian supermarket giant says comes as part of a 'transformation programme'.
    • Dave@lemmy.nzMEnglish
      0·
      1 year ago

      They would not do it if they didn’t think it could save them more money than it costs.

      • deadbeef79000@lemmy.nzEnglish
        2·
        1 year ago

        Don’t forget their accounting will include some amount of goodwill of their various brands.

        There are data-driven marketers but they are few and far between.