Me personally? I’ve become much less tolerant of sexist humor. Back in the day, cracking a joke at women’s expense was pretty common when I was a teen. As I’ve matured and become aware to the horrific extent of toxicity and bigotry pervading all tiers of our individualistic society, I’ve come to see how exclusionarly and objectifying that sort of ‘humor’ really is, and I regret it deeply.
Not all people identify with the two-gender labels. For instance, I’m genderqueer, and I’d feel very dysphoric if someone told me “ma’am.”
I’m a cis lady and I don’t like being called ma’am. It feels so forced and phony.
I mentioned it to my mom the first time I got "ma’am"ed. I’m a cis woman and I hated it! Mom, who looks much more ma’am-worthy than I, said the same thing. I don’t know if anyone wants to be a “ma’am.”
I don’t care one way or the other as long as it’s an attempt at politeness. It’s fine.