There’s been a lot of reporting in recent months around Apple’s efforts to expand its footprint in customers’ homes with in-development products like a
Wait. Let me guess. It’s about 600 dollars overpriced, requires proprietary wiring, is not repairable (because Tim Cook believes you are leasing it from apple), requires an Internet connection to perform a basic function that has worked for over 100 years without AI, oh and it doesn’t have an actual button to reduce waste. You are supposed to use your old one or buy an apple button for another 600 dollars. Also, it stops working or slows down after a year and for some reason you need a subscription to use it.
Apple is pretty much the only company in the smart home space right now that not only allows, but requires that devices be able to function locally, without having to call home. They CAN call home, but they continue to work just fine locally if say, the internet is down. It’s a central tenant of their homekit standard.
Door locks are something that needs to just work. I’m not going to take off my gloves and fiddle with a combination in the cold, nor am I going to hope my fingerprint works despite dry cracked skin. I understand Bluetooth is painfully slow. Home key seems best and everyone I know has a iPhone but conceivably some people may not. There are a lot of solutions that don’t “just work”, but maybe Apple can do it. Responsiveness. Reliability. Convenience. Just works. For all.
Wait. Let me guess. It’s about 600 dollars overpriced, requires proprietary wiring, is not repairable (because Tim Cook believes you are leasing it from apple), requires an Internet connection to perform a basic function that has worked for over 100 years without AI, oh and it doesn’t have an actual button to reduce waste. You are supposed to use your old one or buy an apple button for another 600 dollars. Also, it stops working or slows down after a year and for some reason you need a subscription to use it.
Apple is pretty much the only company in the smart home space right now that not only allows, but requires that devices be able to function locally, without having to call home. They CAN call home, but they continue to work just fine locally if say, the internet is down. It’s a central tenant of their homekit standard.
You forgot the last part, people will flock to it. /s
Door locks are something that needs to just work. I’m not going to take off my gloves and fiddle with a combination in the cold, nor am I going to hope my fingerprint works despite dry cracked skin. I understand Bluetooth is painfully slow. Home key seems best and everyone I know has a iPhone but conceivably some people may not. There are a lot of solutions that don’t “just work”, but maybe Apple can do it. Responsiveness. Reliability. Convenience. Just works. For all.
I see you work in their PR department